VRAI GARÇON, A STORY OF PASSION AND AUTHENTICITY
ORIGIN
The VRAI GARÇON style is suitable for both sports and events, as well as for a more refined setting. A style with a strong character that meets the needs of every person who controls their attitude, measures their actions, is health-conscious, and pays particular attention to their overall appearance.
VRAI GARÇON originates from the eyes of a little boy. It was in Iran, in 1994, when I was 10 years old. The country had just emerged from the war, the atmosphere was hostile. And yet, in his workshop, my father toiled, working tirelessly, ignoring his exhaustion. He was a trained tailor.
PROMISE
In a highly complex environment, he cuts, dices, glues, assembles, measures, and traces, begins and begins again with tenacity. His will seems unshakeable. His hand is precise. Miles of thread and pieces of fabric of all kinds litter the floor.
Sitting in a corner of this workshop, I watch my father with admiration and I promise myself that one day, I will create a clothing brand that reflects all the values that inhabited him and with which he raised me!
VRAI GARÇON, much more than a brand: a movement driven by strong values
Before being a brand, VRAI GARÇON is a movement, an impulse whose vocation is to bring together, to unite people who adhere to and share a set of values. This therefore concerns everyone: Men, Women, young and old!
Humility, Respect, Sharing, Will, Determination, Strength, Confidence and Conviction are the foundations on which this brand is based.
